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Send me your favorite cat video to bump yourself to the top of my inbox. (Kidding. Sort of.) If I were to ask you, “are your customers SO emotionally connected to you, your team, and your company that they’ll never leave you?,” what would your answer be? How about, “what is your current sales process?”

Maybe the lack of a proper documented process makes your sales team slow to follow-up or not following up at all. Maybe you’re struggling to create relationships and build trust with your leads. Maybe you’re just not confident in your (or your team’s) ability to close the sale. Or, if you’re like many business owners and sales managers, you might be thinking, “what the heck is a proper sales process?”…

When we think of a great salesperson, we envision that mythical person who cold calls a random number and closes a sale. Like magic. And if you’ve ever worked with a typical sales guru, they probably reinforced that impression pretty well. After all, it’s their job to sell themselves to you.

Here’s the straight truth: some people are natural at sales. The rest of us mere mortals use proven processes that can turn anyone into a successful salesperson. It’s not magic. It’s not the gift of gab. It’s a series of processes that make prospects trust you, appreciate you, care about you and your company, and want to do business with you.